NEW YORK – Robin Thicke may be known for the hit song “Blurred Lines,” but Sunbrella is singing that tune as well. If there was ever any doubt these days about the crossover with exterior and interior design, and the versatility of Sunbrella fabrics, the company put that thought to rest with its event held Wednesday in Manhattan’s chic Meatpacking district at the Highline Stage D.
The Perspective design program, an online video series following the stories of interior designers and their projects, has been achieved in Atlanta with an urban loft to the most recent space – a beach house in Narragansett, R.I. – but no matter what the installation, the goal is to use Sunbrella fabrics in varied spaces.
During the media day, vignettes featured high-end design and unique fabrications from a curated list of interior designers across the country. In total, 12 designers were asked to submit room designs using Sunbrella textiles. Five were selected to do their build-outs. They included Brian Patrick Flynn, Alex Gaston, Drew McGukin, Kate Jackson and Brian Paquette.
“We told the designers to treat this project exactly like they were working with a client,” said Gina Wicker, Sunbrella’s design and creative director. “We wanted to know how they would go about the process. They could use any Sunbrella fabric – and money was no object. It really was an exercise in how to source high-end Sunbrella. Ultimately, they all found things that they could not believe were Sunbrella fabrics – and that was the exercise.”
Jackson, the interior designer who helmed the New England beach house, recreated the girls’ bedroom for the event. “I bought the tent on Etsy and I used chalkboard for the walls,” she said. “I went with a neutral backdrop for the sectional, but then added in preppy pillows in pinks and greens that are easily interchangeable. Putting throw pillows on the floor makes it playful.”